Digital Marketing Free Course (Tutorial 1)

 

 

Digital Marketing Free Course - A Gift from Me for Beginners

Digital Marketing Free Course

Tutorial 1.

  

Intro

 Welcome, complete beginners! Think of this course as your friendly introduction to the exciting world of digital marketing. Over the next five days, you'll delve into the basics of digital marketing, and you'll apply what you learn in each tutorial to create your very first marketing campaign.

1. Getting Started
2. What Exactly is Digital Marketing?
3. The Impact of Digital on Marketing
4. What's the Day-to-Day for a Digital Marketer?
5. Essential Skills for Digital Marketing
6. Wrapping It Up

 Let's kick things off!

 

1. Getting Started

 At its core, marketing is all about conveying value. Companies offer products or services to meet specific needs or solve problems, and marketers communicate how these offerings address those needs. But it doesn't stop there; marketers can also create demand by influencing thoughts and actions. For instance, they might secure media coverage, create compelling ads, or run promotional campaigns to grab your attention.

 In today's digital age, marketers choose to run their campaigns online, as that's where our attention gravitates. From letters in the mail to smartphones in our pockets, technology has revolutionized how we consume information and products.

 Imagine traveling back to 18th century Britain, and you'd see Josiah Wedgewood and Matthew Boulton using catalogs, direct mail, and traveling salespeople for marketing. They were pioneers of mass marketing, but digitalization has redefined "mass." For instance, The Guardian, once a British print newspaper, now garners millions of online visits worldwide every month.

 Long story short: if you want attention and eyeballs, you need an online presence. So, how do you create and use that presence to grow your company? That's what we'll explore in the upcoming tutorials, but first, let's ensure we're on the same page about digital marketing.

  

2. What Exactly is Digital Marketing?

 Digital marketing is simply marketing done digitally; it's promoting products or services over the internet or electronic media. Online marketing covers all promotion on the internet, while digital marketing includes both online and offline channels that involve electronic devices.

 Even though online and digital marketing are often used interchangeably, offline digital marketing examples, like TV ads, still play a role. TV ads, despite online competition, remain potent tools for building brand recognition and trust.

 

3. The Impact of Digital on Marketing

 The internet's mainstream emergence in the 1990s changed how we advertise. From dial-up connections to early search engines and flashing banner ads, it was a wild ride. The real game-changer was the social web or "web 2.0," where users became creators. Platforms like MySpace, Facebook, YouTube, and Twitter revolutionized online communication.

 The iPhone and mobile devices further integrated the internet into our lives, breaking physical boundaries. This digital evolution led to significant changes in marketing:

• Scale: The online audience has grown exponentially, offering unprecedented reach.
• Speed: Setting up online marketing is easier and provides instant feedback.
• Cost: Online advertising is flexible and budget-friendly.
• Data: Online campaigns generate vast amounts of data for analysis.
• Targeting: Social media and browsing behavior enable precise targeting.

 

4. What's the Day-to-Day for a Digital Marketer?

 Digital marketers are driven by the desire for more customers, market share, and continuous improvement. They aim to build trust, break through noise, and influence change.

 The skill set of a digital marketer combines creativity and data analysis. Whether you lean toward creative tasks like copywriting or technical areas like PPC marketing, the ability to interpret data and think creatively is crucial.

 The process involves research, ideation, collaboration, asset creation, and distribution across digital channels. Regular campaign monitoring, adjustments, and performance tracking are essential. Optimizing campaigns based on data is integral to success.

 Essential Skills for Digital Marketing

 Digital marketers require a range of technical and non-technical skills:

 Technical skills:

• Campaign planning, launch, management, and optimization.
• Copywriting and storytelling for various formats.
• Data handling, analysis, and reporting.
• Understanding tracking, measurement, and privacy.

Non-technical skills:

• Communication and teamwork.
• Attention to detail.
• A growth mindset and adaptability.
• Continuous learning to keep up with evolving digital trends.

Wrapping It Up

 Congratulations on completing the first tutorial! You've gained insights into digital marketing, its evolution, the daily tasks of a digital marketer, and the essential skills required. In the next tutorial, we'll delve deeper into the mechanics of marketing. Stay tuned!

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